Meet the industry leaders and visionaries behind Ziftr.
Robert – or, as we like to call him, Bob – is an executive entrepreneur who actively consults for small to large companies with needs in the areas of growth strategy, organizational planning and visionary marketing. Before launching myVBO, Bob spent 11 years as President and Executive Vice President with PC Connection, a Fortune 1000 reseller of high tech equipment. Over the years, Bob has founded more than six companies in the technology, computer reseller and gaming industries. Two of his companies, Zones Inc. and Mac’s Place, grew to be significant players in the PC direct marketing industry before being sold. He also holds two technology patents, two game patents and has several patents pending for software products he developed that are currently being sold and marketed by two of his three existing companies. Bob has more than 29 years of experience marketing and selling products to consumer and business customers.
Bob is like the captain of the myVBO ship, fearlessly steering the team in the right direction and serving as the visionary for all major projects.
Outside of the office, he enjoys travel, golfing, skiing, football and a great baseball game in the August heat.
At myVBO, Andrew brings his outside-the-box thinking to all projects. He’s a true leader who consistently pushes the perceived limits of technology.
In his spare time, Andrew enjoys playing foosball, reading stories that make him think and participating in the maker movement, which consists of engineering- oriented DIY projects such as robotics, electronics, computer programming and 3-D printing.
VP Business Development & Operations
Jon is a proven leader and innovator with a long history of accomplishments. Shortly after obtaining his MBA, he was instrumental in the expansion of one of the first mail order computer software and hardware companies in the industry. He then went on to manage and consult for a host of start-up ventures from technology companies to landscape firms. As his expertise developed, his consulting engagements expanded into international sales and marketing, developing the first web presence for the largest Precious Metals Minting facility in Australia. Jon has circumnavigated the globe on many occasions developing and expanding business for a variety of firms and lines of business. He also spent over 12 years as Director of International Sales for the Microsoft Developer Network Magazine and related online properties and events.
Jon focuses on all aspects of business development at myVBO, bridging the gap between sales, marketing and engineering to make sure that everyone is always on the same page.
Outside the office, Jon is actively involved in his community as an on-call firefighter and currently serves as an Agricultural Commissioner. He enjoys time with his family, skiing and outdoor activities.
VP Creative Direction
Erin has worked in interactive design since 1997 and been instrumental in redesigns for clients such as Martha Stewart, This Old House and New York Magazine. She received her Bachelor of Science in Magazine Journalism from Syracuse University with a minor in Information Science.
At MyVBO, Erin oversees all creative output, ensuring each and every piece of work is elegant, strategic and meets the highest usability standards.
In her off hours, Erin loves to read, cook and craft, but in truth spends most her time trying to understand what her 6-year-old is telling her about Minecraft.
Vice President of Strategic Development
Pat is a dynamic, results-oriented senior-level management executive with diverse experience driving complex programs and initiatives across global markets. He has a strong background in multiple C-level and Senior VP Sales and Marketing positions, which have involved fund raising, setting strategic direction, team building and establishing global strategic partnerships and channel partners with a number of companies – most notably early-stage and startup high-tech ventures. He has taken two companies to successful IPOs and four companies to successful M&A transactions.
At myVBO, Pat is responsible for the origination and execution of strategic alliances that support the company’s growth strategy. He leads and collaborates with senior management to develop and execute business plans to grow revenue, increase profitability and deliver significant shareholder value.
In his free time, Pat enjoys running, skiing, biking and fishing in the Florida Keys.
Think of an application domain and we can guarantee you Scott has developed software for it: games, accounting, telecomm, development tools, medical images. He’s proficient in a wide variety of languages and operating systems – as well as the web and the cloud. A dedicated student of software architecture, software quality, development process, mathematical analysis, medical image processing, he has contributed directly to software development for over 300 released products. Scott has a BS in Math & Physics from the University of New Hampshire.
Scott maintains the MyVBO databases, processing offer feeds to ensure that our customers always have the most accurate product information. Additionally, he performs backend database work, analyzing the data that we collect to identify trends.
When not working or thinking about work, he balances reading a broad spectrum of subjects with outdoor pursuits such as birding, nature photography, canoeing, hiking, and skiing.
Nate is somewhat of a jack-of-all-trades in the development world. He started his career working on .NET and soon learned Perl. From there, he continued on to iOS development and fell in love with Ruby.
Since working at MyVBO, he has been putting all his knowledge to good use, along with consistently learning and growing. He has helped create web applications, APIs, an IE extension, and an iPad application.
Nate loves the creative expression in software development and has a deep fondness for Studio Ghibli movies.
Eric is a software engineer with an insatiable thirst for knowledge. He has a background primarily in PHP and Ruby as well as other coding languages. He attended the University of New Hampshire and the University of Massachusetts in Lowell, where he received his Bachelor of Science in Computer Science.
Eric manages MyVBO'x backend API and systems development and additionally works on LAMP development, Rails, Solr and systems integration. In his free time he enjoys playing guitar, hiking and spending time with his wife and son.
Cy is a software engineer and digital artist with 19 years of experience and 8 programming languages under his belt. Even with all of this experience, he loves to constantly learn and master new technology. Cy attended New Hampshire Technical Institute where he studied Animation and Graphic Game Programming.
Cy’s personal motto is "to put forth one's best effort or none at all," which holds true for all the work he continues to do for us at MyVBO.
In his spare time he enjoys writing, hiking and trooping with the 501st Legion.
Coming from a background in successful start-ups, Justin seamlessly transitioned into MyVBO's fast-paced environment and hit the ground running. He’s been a mobile developer since the first days of mobile, when he worked on phones with black and white screens and helped develop the first ever multi-player cell phone game.
We consider him the mobile mastermind behind MyVBO, as he is responsible for developing all Android and iOS applications.
When he's not testing code on the plethora of tablets and smartphones in the office, Justin likes to play PC video games and enjoys the occasional outdoor adventure.
John grew up in New Jersey and is currently pursuing his Associate Degree in Telecommunications at Penn Foster. His past experience includes working on radios and databases – and he was even a full-time EMT at one point.
At MyVBO, John is a crucial component of the technology team, making sure that the MyVBO world stays afloat numerous projects.
John is known for his sarcasm and loves debating anything from best movies to whether the PC is superior to the Mac. He’s also a ham radio enthusiast and a volunteer EMT.
After living all over the world – Canada, Germany, Poland – Martha has spent the past eight years in New Hampshire, where she pursued an English Literature degree at the University of New Hampshire before deciding that web development was what she really wanted to do. She worked for Everything Farm before landing with the MyVBO team.
When she’s not developing websites, Martha enjoys photography, hiking, exploring NH, playing with her Mini Aussie rescue Makalu and learning new technologies.
Lawrence worked as a commercial photographer for over 10 years before making the switch to graphic design and web development. He received a degree in Web Design & Interactive Media from The New England Institute of Art and then worked as an Interactive Developer at Neoscape, a creative studio in Boston.
Outside the office, Lawrence enjoys playing music (he used to sing in a band and he plays a little guitar), going to concerts, working out and being outside whenever possible.
Stephen is currently enrolled in a dual degree program at Colby College and Dartmouth College, where he is majoring in Mathematics and Computer Engineering. His past experience includes interning at Colby College, where he worked on a piece of educational software known as CPU Sim. Additionally, Stephen wrote his honors thesis on Elliptic Curve Cryptography, the next generation of cryptography
Stephen has been a valuable addition to the MyVBO team, assisting the software engineers on various projects and researching and learning APIs.
In his spare time, Stephen enjoys hiking, Frisbee and board games. Oh, and he’s a huge “Breaking Bad” fan.
Matt grew up in New Hampshire and then moved out west for a while before ultimately returning to his home state. He received his Bachelor of Science in Computer Science from Westminster College in Salt Lake City, Utah, and spent a number of years doing software testing and support for large corporations. He left the computer industry to work in renewable energy, where he designed and installed solar systems, and then re-immersed himself in the computer industry upon his return to NH.
At MyVBO, Matt focuses on software engineering and some DevOps, and loves the challenging work environment.
In his free time, he enjoys spending time with his family, which includes a 6-year-old son, 17-year-old stepdaughter and his wonderful wife. He also likes biking, hiking, walking, skiing, sailing and just sitting on the porch with a decent beer or glass of wine.
Henry received his Bachelor of Arts in Computer Science and a Minor in Visual Arts from Boston University. During his studies, he began honing his expertise in game and web development.
With a solid grasp on the ins and outs of software engineering, Henry came to MyVBO ready to dive into a number of projects. He works across the stack and automates tests to ensure code performance.
Outside of the office, Henry’s interests include drawing and painting, table tennis, coding, writing and card games.
Sales and Marketing
Director of Sales
Samantha is an affiliate marketing veteran, bringing experience from both the advertiser and publishing sides. She has a Bachelor of Science in Business Administration and Marketing from Creighton University in Omaha, NE.
Samantha brings her infectious “never quit” attitude and boundless energy to MyVBO, where she assists in the set-up and organization of affiliate network and advertiser partnerships as well as oversees social media growth and development.
When she's not working, Samantha finds plenty of other ways to keep busy. In fact, she recently wrote a novel.
Director of Digital Marketing
Tami has a background in online marketing and is a social media expert. She received her Bachelor of Arts in Economics from the University of Colorado and is continuing to work toward her MBA.
At MyVBO, Tami uses her excellent management skills and palpable passion to succeed to come up with the best solutions for every aspect of digital marketing.
Tami’s energy and ambition extends outside the workplace, too. She has made an effort to go on one major adventure a year and thus far has skydived, swam with sharks and climbed two 14,000-foot mountains.
Director of HR & Digital Marketing Strategist
After obtaining her Bachelor of Science in Business Administration with a focus in Marketing from the University of New Hampshire, Kaitlin came to MyVBO armed with the necessary skills to take on a management role in many different departments.
In fact, you can thank Kaitlin for building and maintaining the amazing MyVBO team. She’s the glue that holds the office together and the oil that keeps this machine running smoothly. Through managing HR and the hiring process, Kaitlin knows just how important company culture is and why applicants need to be entrepreneurial at heart. On any given day, Kaitlin will juggle tasks from marketing to HR to administration – all while keeping a smile on her face.
When she is not keeping the office in line, Kaitlin enjoys training her puppy, Scotty, baking her famous “brookies” and hiking in her home state of New Hampshire.
After working with AmeriCorps and then going on to receive his bachelor’s degree in Environmental Science from Keene State College, Derek transitioned into the world of sales. Most recently, he was a B2B sales manager at a home security company, where he oversaw all high-volume sales, interacted with customers on a daily basis, created targeted marketing strategies and presented the company’s product at trade shows.
With his strong background in sales, Derek was able to hit the ground running at myVBO. He coordinates the day-to-day business development and sales operations and creates strategies for optimizing existing sales channels and developing new ones.
In his free time, Derek stays active outdoors. He loves hiking, backpacking, skiing and recently completed a 4-day backpacking trip through Alaska. He’s also a loyal New England Patriots fan.
Sales & Marketing Strategist
Joelle brings an incredible heart for people and a winning attitude to her role at MyVBO. She received her Bachelor of Science in Communications with a minor in Spanish from Colorado Christian University, where she also worked for the Marketing & Development Department for more than two years.
Shortly after joining the MyVBO team, Joelle established herself as the critical link between Sales and Marketing.
Joelle was born and raised on a farm in Nebraska (complete with llamas and donkeys), which naturally makes her a Huskers football fan (Go Big Red)! She loves traveling, running, volleyball, hiking in the mountains and piano.
Jessica has a strong background in both writing and marketing, having worked as a digital strategist at an award-winning advertising agency and a writer at a content marketing agency after receiving her Bachelor of Science in Magazine Journalism from Boston University. She has experience developing marketing strategies and writing a wide range of content for both B2C and B2B clients.
At MyVBO, Jessica works closely with the marketing team to ensure that all copy is clear, compelling and consistent across various platforms.
Jessica’s interests include reading (fiction and philosophy), horror movies, cross-stitching, baking, football (New England Patriots and fantasy football) and her 20-year-old cat, Mushy.
Digital Marketing Strategist
Michaela received her Bachelor of Science in Business Administration with a concentration in Marketing from Suffolk University in Boston, MA. During that time, she spent a semester studying at Regent's American College in London.
With a background in creating and managing various digital strategies, Michaela transitioned seamlessly onto the MyVBO marketing team. She has found her niche in building thought leadership, social media and content strategies.
Outside of the office, Michaela loves traveling, spending time with her family (most of the time) and working on her yoga skills one vinyasa at a time.
Digital Marketing Strategist & Web Designer
Megan is a rising senior at Loyola University in Maryland, where she is pursuing a Bachelor of Business Administration with concentrations in Information Systems and International Business. Before joining MyVBO, she spent five months living and studying in Spain.
Megan serves as a link between data analytics and marketing, focusing much of her time on social media and reporting.
Her personal interests include traveling, longboarding, running, fantasy football, photography, language/linguistics, the New Orleans Saints and the Boston Red Sox.
Digital Marketing Strategist
Chris attended the University of New Hampshire, where he received his Bachelor of Science in Business Administration with option in Marketing and Finance.
He assists the MyVBO marketing team with a variety of essential tasks, such as developing social content across all platforms, growing the MyVBO brand, managing affiliate marketing programs, running analytics and reporting for high-level data and increasing organic traffic through SEO.
Chris is an athlete at heart, with soccer and track being his main passions. He ran track and field at UNH, doing 100m/200m sprints, long jump and triple jump.
Digital Marketing Strategist
Lindsey earned her Bachelor of Arts in Communications with a minor in Business Administration from the University of New Hampshire. While in college, she spent a semester abroad in Florence, Italy and spent three months practicing yoga in Goa, India. After returning to the states, Lindsey founded Ingather LLC, an antiques and home décor business, through which she honed her expertise in sales and creative strategy.
As a Digital Marketing Strategist, Lindsey works closely with the myVBO marketing team to assist in the development and implementation of content across a variety of platforms.
Lindsey’s interests include traveling, antiquing, baking, fishing, snowboarding, yoga, walking her dog Merlin and blogging about all of it, of course.
Business Development and Marketing Intern
Justin is currently pursuing his Bachelor of Arts in Business with a focus in Marketing from the University of New Hampshire. Since 2012, he has owned and operated a landscaping business, giving him real-world experience in a variety of different areas of expertise, including marketing, social media and more.
Justin brings a breadth of creative thinking and leadership skills to the myVBO team, where his main focus is creating successful marketing campaigns, increasing sales and raising awareness of the myVBO brand.
When he’s not working or attending class, Justin loves skiing, mountain biking, hiking and many other outdoor sports.
Web Designer & Digital Marketing Strategist
Christopher is the backbone of the MyVBO marketing team, putting his varied skill set to use in a variety of different ways. He has a Bachelor of Science in Business Administration with a concentration in Marketing from the University of New Hampshire.
Christopher manages numerous tasks at MyVBO, including digital content creation, marketing analytics and spreading the word about MyVBO to our users. He has recently expanded his skills into the design space and is constantly striving to learn more.
When he’s not focused on creating media magic, Christopher likes to stay active with soccer, snowboarding and playing with his chocolate lab, Henry.
A UX veteran with over 18 years of design experience, Eric has successfully run his own design agency and led creative development for national and global brands. Eric graduated from The Ohio State University with a Bachelor of Science in Visual Communications.
Along with his acute attention to detail, Eric brings to MyVBO his expertise in branding and UX design. His role includes helping clients create engaging user-experiences that give them a sustainable competitive advantage.
At home, Eric's wife and two of his kids share his passion for all things sci-fi. He's still holding out hope that his youngest daughter might soon be swayed as well. May the force be with her.
Creative Designer & Digital Marketing Strategist
Joe is a senior at the University of New Hampshire, where he is pursuing a Bachelor of Science in Recreation Management and Policy with a minor in Political Science.
At MyVBO, he works closely with the marketing team, bringing his outside-the-box thinking and get-it-done attitude to a variety of different projects.
Joe’s interests include alpine skiing, cycling, video games and craft beer.
After earning her B.A. in Marketing Communications from Emerson College, Jenn began her marketing career as founder of the Ripple Art Auction, a fundraising and brand awareness event for the Portland, Oregon-based non-profit We Love Clean Rivers. She then went on to work for G2 Technology Group, where she developed brand concepts and marketing strategy, and Scratch Marketing + Media, where she focused on content strategy for lead generation and thought leadership as well as graphic design.
With a variety of well-defined talents in the realm of marketing, Jenn wears many hats at MyVBO. While her main focus is graphic design, she has also proven herself to be an invaluable resource in the areas of branding and content strategy.
Jenn's personal interests include traveling, camping, painting, yoga and hanging out with her best friend and work supervisor Pancakes the dog.